The Complete Guide to Freelancing in 2021 - Zero to Mastery

Last updated Aug 10, 2022

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• Source:: The Complete Guide to Freelancing in 2021 | Zero To Mastery Academy
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About this Course

• How to build a rock star Upwork profile that stands out and ranks organically
• Create winning proposals that ensure you land clients
• Build a side-hustle or a full-time online income that could replace your 9-5 job
• Find the right high-paying freelance jobs
• The top profitable freelance skills that are currently in high-demand
• How to communicate with clients effectively
• How to build relationships with clients so that you can earn recurring income

• The Winning Proposal Formula
  • Attention snagging opener
    • It is also known as pattern interrupt. Our goal is to stand out and separate ourselves from the pack. Use attention grabbing sentence/paragraph so the reviewer is hooked and reads the whole proposal.
  • Start delivering the work
    • Instead of just telling how good you are, start showing. This would greatly increase your chances of being selected.
    • Do some preliminary tasks/research so the client knows that you’re invested in this and you have the ability to complete this project.
  • Include relevant Experience or Testimonials
    • This will build more credibility.
    • You can tell about previous experiences and show how you’re the best fit for this job.
  • Summarize your overall approach to the job
    • Break down the project and show how you’d complete the job
  • End with a clear call to action and Build Urgency
    • Ask to speak today
    • Shows the client that you’re available and ready
• Always include attachments with every proposal.
  • Create a short-video talking about their project ans how you’re the best fit.
  • Create a screen-recording talking about relevant things.
  • Attach portfolio images.
  • Send 3rd party data (reviews, reports, etc).
• Key Success Factors
  • Price yourself competitively.
  • Only Apply to jobs with speed.
    • Apply to jobs that are posted recently.
    • Client isn’t already interviewing multiple people.
  • Focus on long-term relationships.
  • Never copy and paste anything.
  • Quality vs Quantity.
    • Fewer and better proposal are better than more mediocre proposals.
• How to be an excellent communicator
  • The First Client Call
    • Make the focus on them.
    • Be yourself and act calm.
    • Remain professional the whole time.
    • Use a call script during the call.
    • Write down everything.
      • This will help you remember small details.
      • Help you in your follow-ups.
    • Talk passionately about similar projects you’ve done.
    • Ask question about their business.
      • You’ll learn more about the them and the job.
      • They’ll know that you’re serious and interested.
    • Recommend your plan of action.
    • Get their response.
      • This will help you in understanding where you are in the sales process.
      • If they agree with your recommendations, you can move towards closing the deal.
      • If they have objections, you’d know where to focus your energy.
        • You can also propose a demonstration showing the process in detail.
        • This is a great way to setup a second meeting.
    • Establish next steps.
      • Outline what you’re going to do and what they’re going to do.
  • The Sales Demonstration